The trade
Designing, publishing, maintaining
A website is made, published, then kept. This page sets out the six stages in the order they are paid for, what each one asks of you, and what happens once the site is live. No trade jargon is needed here, deliberately: a quote you cannot understand is a quote you cannot compare.
Definition
What the word means
« Building a website » describes a single day, the day it goes live. That day is the least important of the three thousand that follow. The word webpublishing, which gives the house its name, carries the whole: the making, the regular issues, and the keeping over time.
The difference is not one of vocabulary. It changes what gets invoiced, what gets promised and what gets delivered. Selling a build means selling a finished object. Doing webpublishing means answering for something that goes on existing afterwards.
It also governs the workshop’s technical choices. A page served as it stands, with no database to query and no program to run, does not merely open faster: its code does not decay while nobody looks at it for two years. The server that carries it is still a machine, with failures of its own, and that is exactly why it is watched.
The chain
The chain, motion by motion
Six stages, in this order. It is also how a quote is broken down, line by line, and how we say where a job stands without using a single trade word.
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Understanding
Before drawing anything, you need to know who arrives, what they are after, and what they must be able to do within thirty seconds. A site that fails almost always fails here, not in the code.
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Writing
The words come before the layout, never the reverse. A mock-up filled with dummy text produces pages that can hold no true sentence, and the rest of the project is spent cutting ideas down to fit a box.
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Composing
One grid, two typefaces, a palette of six colours. Constraints are not a poverty of means, they are what makes thirty pages look like they belong to the same volume.
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Building
The site is built to carry only what matters: text, images, a carefully set layout. That is what makes display near-instant, and what leaves attackers so little to grip.
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Publishing
Going live switches from one version to the next without interruption, and the previous version stays in place until the following one. Rolling back takes a second, which is what makes publishing unfrightening.
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Maintaining
Certificates, backups, updates, watching for pages that stop answering. The part nobody asks to see, and the one everything else depends on. It is priced into the quote from day one, not discovered in year two.
Method
Why our sites are fast and solid
Most small business sites carry machinery they never use. It slows every visit, demands urgent updates, and multiplies the doors an intruder can try to force.
The house builds its sites to do without it. So there is nothing to patch in a panic, no administration password to defend, and nothing to hack that is not already public. The exact recipe belongs to the workshop; the result can be measured: the figures are further down this page.
Anything that must change on every visit, a basket, an account, a customer area, live stock, the house builds too, with the tools that requires. The choice is made at quote stage, page by page, according to what the site actually has to do.
Measurement
What it comes to, in figures
Measured on this very page, first visit, empty cache. You can check it in your browser’s network tab.
- HTML page
- 6,3 ko
- compressed, as it travels
- Stylesheet
- 10,1 ko
- a single one, compressed
- Typefaces
- 88 ko
- two variable fonts, self-hosted
- JavaScript
- 0
- none on the reading pages; only the three configurators and the search filter need any
- Third-party requests
- 0
- everything comes from one server
- Screenshots
- 273 ko
- seven captures on the catalogue page, three on the home page (122 kB), lazy-loaded
- Demo catalogue thumbnails
- 1,2 Mo
- thirty-one screenshots, at the foot of the catalogue page, lazy-loaded
An ordinary presentation site, loaded with its engine, its consent banner and its three measurement tools, sits between two and four megabytes. You do not need an instrument to see the difference: a phone at the edge of coverage will do.
Measured on 1 August 2026.
Prices
What it costs
Two figures, and both are floors: nothing is built below them, and the firm quote starts there. They are written here so you can decide before writing to us, rather than after three exchanges.
- Building a site
- from 2 500 CHF
- Upkeep and monitoring
- from 1 000 CHF per year
What that figure already covers
- Design and writing: structure, words, layout. The words come before the mock-up, never the reverse.
- Pages that open in a fraction of a second, including on a phone at the edge of coverage.
- No trackers, no ad network, no typeface loaded from a third party: so there is no consent banner to dismiss.
- A legal notice and a privacy page written for your site, rather than a template that always describes somebody else’s.
- Going live, and the domain, the content and the code standing in your name: leaving requires nobody’s permission, and costs nothing.
What pushes the quote up
- The number of pages, and the number of entries when there is a catalogue.
- The number of languages: a version is written, not run through a machine.
- Anything beyond a page you simply read: booking, online sales, a customer area.
- The state of what you already have: copy to write, photographs to take, an existing site to take over.
Upkeep is priced by the year, never by the month: what you pay for is dated actions spread across twelve months. Backups, updates, certificates, watching for pages that stop answering, and repair within the response time agreed. It is priced into the very first quote, never discovered on an invoice in year two.
These are floor prices, not flat fees. A firm quote follows a conversation, because it depends on what you already have and what has to be taken over. Once signed, it does not move.
Amounts exclude VAT. Swiss value added tax at 8.1 % is added for clients domiciled in Switzerland. For clients domiciled abroad, the service is deemed to be supplied abroad within the meaning of art. 8 para. 1 LTVA and the invoice is issued without VAT.
Next
Web regulation
This file exists because the question comes up at every quote, and because the subject is technical, shifting and poorly understood. Every statement points to the official text behind it: you can check rather than take anyone’s word for it.
Website regulation: Switzerland, Europe, the world