Our story
How this workshop came together
Publishing your own titles and building sites for others means practising the same trade twice, and the second run benefits from the first. Here is how the workshop came together, with the dates and addresses that let you check.
Before
The titles first, the business after
A workshop usually starts by registering, then looks for clients. Here the order was the other way round. The titles were already running, online and kept up to date, when a business had to be formed to carry them. No business plan called for it; the bookkeeping did.
The first site built for someone else was the one for the Club de patinage de la Gruyère, a figure skating club. Timetables, courses, sign-ups, a season about to start. Nothing spectacular, and everything that matters. A site that parents open in the evening to find out whether the lesson is on had better load fast and tell the truth. As an examination, that beats a showcase.
The house titles did not go away, and they serve two purposes. The first: nothing is sold on them, so things can be broken there. What a client receives has been tested elsewhere first, at our expense. The second is less often said. A workshop that lives on commissions alone ends up accepting work it would have turned down. Publishing for oneself is how you keep the right to say no.
Chronology
What happened
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2026
The first titles
Historiata, Tescols, Anne-Marie Python, Nouyena. Four unrelated subjects, published from the same workshop. The lack of relation is the point: what they share is not a theme, it is a way of building.
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The common workshop
The parts that repeated from one title to the next, article layout, language handling, images, were pulled out of the sites and became workshop parts. A fix written once now benefits every title, including those that did not exist when it was written.
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Multilingual, written
Publishing one title in several languages stops being a separate project and becomes another workshop part. With one rule that is not up for negotiation: each language is written, the first one is not run through a machine. A page translated too quickly does not add to the original, it competes with it, and search engines end up keeping only one of the two.
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The house declares itself
This site opens. A business that takes payment must be identifiable by whoever pays it, and a published title must be able to say who publishes it. That is why the page you are reading exists, and why another one explains the "SCHEIDEGGER WEB" line on a bank statement.
Constants
What has not moved
- A site belongs to whoever commissioned it. The domain name is in their name, the content can be exported, and leaving requires nobody’s permission.
- No trackers, no ad network, no typeface loaded from a third party. That is not a moral stance: it is what makes it possible to show no consent banner and to keep a privacy page that tells the truth.
- The quote is written before anything starts, and it says what it covers, what it costs and how long it takes. A client knows from the first exchange what they are committing to, with no line appearing along the way.
What comes next
The workshop keeps publishing its own titles: that is where the parts later used on clients’ sites are proved. The build notes are in the journal, the titles in the catalogue, and the way of working on the trade page.