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Scheidegger Webpublishing Webpublishing, Switzerland

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Everything this site publishes, in one list: the pages, the journal articles and the review articles. Type a word to filter; leave the field empty to browse the table of contents.

Pages

  2. Designing, publishing, maintaining

    The six stages of building a website, what each asks of you, and why maintenance decides the rest. It is also how a quote is broken down, line by line.

  3. Design your site

    Three tools to settle your site before talking about it: what it must do, how it should look, and what will need maintaining over time.

  4. Configurator

    Seven questions to watch your site take shape page by page: structure, languages, booking, online sales, and what each choice will ask of you.

  5. Style configurator

    Choose the typography, colour, rhythm and source of the images: the same page changes before your eyes with every answer.

  6. Maintenance configurator

    What a site needs once it is live: backups, monitoring, response time, search upkeep. Twelve months of dated actions, and what determines the fee.

  7. The price of a website

    Creation from CHF 2,500, upkeep from CHF 1,000 a year: the house’s two public floor prices, worked examples, and answers to the money questions we get.

  8. Taking over an existing site

    Your site exists but nobody looks after it, or its maker no longer replies? A takeover in four steps, from assessment to switchover without downtime.

  9. Frequent questions

    How long a website takes, who owns the domain name, whether you can edit your own texts, what happens if you leave: the house’s answers, in plain words.

  10. Web regulation

    Data protection, cookies, mandatory disclosures, accessibility: what applies to a website depending on whether it targets Switzerland, the EU or the world.

  11. What Swiss law asks of a website

    Data protection, cookies, mandatory disclosures and accessibility: the Swiss rules that apply to a business website, with the official texts referenced.

  14. The review

    Sourced analyses of the Cyber Resilience Act, the GDPR and the regimes around them, for Switzerland and the EU. Each point cites the official text.

  15. Journal

    Workshop notes on the advances in web technology that change something for a small business website, and on those that change nothing.

  16. Catalogue

    The titles Scheidegger Webpublishing publishes under its own name: open sites anyone can visit. Client sites are listed only with their consent.

  17. Our story

    Scheidegger Webpublishing publishes its own titles and builds sites for clients. Where that double activity comes from, and what it changes for you.

  18. The house

    Scheidegger Webpublishing, a Swiss sole proprietorship: one person, one workshop, websites kept running over time. Who does the work.

  19. Identify a payment

    A SCHEIDEGGER entry on your bank statement: which billing labels we issue, how to stop a subscription, and how to reach us if the payment is unexplained.

  20. Write to us

    One email address, one person at the other end, an answer within two working days. What helps us reply fast about a quote, a payment or a takeover.

The journal

  3. A business profile is not filled in, it is kept up

    Creating and verifying your Google profile is the beginning, not the end: completeness, photos, updates, the living profile beats the one filled in once and left there. A quick win from the SEO series.

  4. Every new page deserves links from the old ones

    Publishing a page is not enough: it is the links from your existing pages that get it discovered and give it its weight. The reflex to build into every publication. A quick win from the SEO series.

  5. Your images have names, and Google reads them

    IMG_84759.jpg tells nobody anything. Descriptive file names, alt text, images placed next to the text that discusses them: three habits documented by Google. A quick win from the SEO series.

  6. SEO in order: the checklist

    The nine parts of the series folded into a dated sequence of steps: what to do on day one, in the first month, then every month. Beginners' SEO series, final part.

  9. The Google Business Profile: existing on the map

    For a local clientele, the panel shown beside the results and on Maps counts as much as the site. Creating, verifying and keeping up your profile, following the official help. Beginners' SEO series, part seven.

  13. Search Console, the first account to open

    Google provides, for free, the tool that tells you what it has indexed of your site, what it has set aside and why, and on which queries it shows it. Beginners' SEO series, part three.

  14. Why your page is not on Google

    Being online and being indexed are two different things. The four causes behind almost every absence, and how to check which one applies to you. Beginners' SEO series, part two.

  16. Fake reviews and artificial engagement

    Buying reviews, posting them under false names, rewarding customers who rate you well or burying a competitor under negative stars: what Google forbids on Business Profiles, and why this is the most expensive cheat of all. Punished practices series, sixth and final part.

  17. Scaled content and recycled domains

    Generating hundreds of worthless pages, buying an expired domain for its reputation, or renting out your good name to third-party content: the three practices Google added by name to its rules in March 2024. Punished practices series, part five.

  18. Cloaking and sneaky redirects

    Showing one page to Google's robot and another to the visitor, or sending the human somewhere other than where they thought they were going: cloaking is the most outright cheat in the catalogue, and one of the most harshly punished. Punished practices series, part four.

  19. Bought, swapped and scattered links

    Google treats a link as a recommendation. Buying links, swapping them in bulk or scattering them in comments amounts to rigging recommendations, and the penalty hits both parties. Punished practices series, part three.

  20. Keyword stuffing and hidden text

    Repeating the same words a hundred times, or writing them in white on a white background: the two oldest cheats in search optimization, why Google names them in its rules, and how to recognize them. Punished practices series, part two.

  21. One hour a month: the tools routine

    Trends, autocomplete, Search Console and PageSpeed are useless consulted once. Here is the monthly routine that ties them together, minute by minute, and what to note along the way. Tools series, fifth and final part.

  22. PageSpeed Insights: speed as Google sees it

    A free tool measures your site the way Google measures it: real visitor data on one side, a lab test on the other. What the scores mean, and what really counts. Tools series, part four.

  23. What Google punishes, and why

    Google publishes the list of practices that make a site drop or vanish, and hands out documented penalties. The principle behind the list: deceiving the searcher is unfair to them and to your competitors. Punished practices series, part one.

  28. Redesigning without losing your rankings

    The classic scenario: gorgeous new site, traffic cut to a third. A redesign is a migration, and Google documents the exact procedure for moving without losing anything. The mapping plan, piece by piece.

  29. 404s: what matters and what does not

    A page not found is not a disease of your site, it is a normal web response code. Sorting the 404s that do not matter from the ones that bleed, based on the status code documentation.

  30. Duplicate content: the myth and the real problem

    No, Google does not "penalise" accidental duplicates. It picks one version and ignores the others, and that is sometimes worse: the version it picks is not the one you wanted. What canonicalisation actually means.

  31. Moving pages without vanishing: the 301 redirect

    Every page that changes address without a redirect loses everything it had built up: its links, its ranking, its regulars. The permanent redirect passes on the inheritance, and Google documents precisely how.

  32. HTTPS: the padlock is not optional anymore

    Since 2014, Google has said in plain words that an encrypted connection is a ranking signal. But the real reason to have a certificate lies elsewhere: without it, the browser displays "not secure" next to your name.

The review