Everything this site publishes, in one list: the pages, the journal articles and the review articles. Type a word to filter; leave the field empty to browse the table of contents.
A Swiss workshop. Design, publication and maintenance of fast websites, free of trackers, compliant with Swiss and European law. The domain and the code stay in the client’s name.
The six stages of building a website, what each one asks of you, and why maintenance decides everything else. It is also how a quote is broken down, line by line.
Three tools to settle your site before talking about it: what it must do, how it should look, and what will need maintaining over time.
Answer seven questions and watch your site take shape page by page: structure, languages, booking, online sales, and what each choice will ask of you afterwards.
Choose the typography, colour, rhythm and source of the images: the same page changes before your eyes with every answer.
What a site needs once it is live: backups, monitoring, response time, search upkeep. Twelve months of dated actions, and what determines the fee.
Creation from CHF 2,500, upkeep from CHF 1,000 a year: the house’s two public floor prices, worked examples, and answers to the money questions we actually get.
Your site exists but nobody looks after it, or its maker no longer replies. How a takeover works: assessment, locating the domain and the hosting, backup, switchover without downtime.
How long a website takes, who owns the domain name, whether you can edit your own texts, what happens if you leave: the house’s answers, in plain words.
Data protection, cookies, mandatory disclosures, accessibility: what applies to a website depending on whether it addresses Switzerland, the European Union or the rest of the world. Official texts referenced.
Data protection, cookies, mandatory disclosures and accessibility: the Swiss rules that apply to a business website, with the official texts referenced.
GDPR, cookie consent, EU representative and accessibility since June 2025: what binds a Swiss website as soon as it addresses Europe.
United Kingdom, California, Brazil, Canada: the regimes a Swiss site with an international audience meets, and the common rule behind them.
Sourced analyses of the Cyber Resilience Act, the GDPR and the regimes that extend them, in Switzerland, the European Union and beyond. Every statement points to the official text behind it.
Workshop notes on the advances in web technology that change something for a small business website, and on those that change nothing.
The titles Scheidegger Webpublishing publishes under its own name: open sites, with no shared ad network, that anyone can visit and time. Client sites are listed only with their consent.
Scheidegger Webpublishing publishes its own titles and builds sites for clients. Where that double activity comes from, and what it changes for anyone entrusting the house with a site.
Scheidegger Webpublishing, a Swiss sole proprietorship: one person, one workshop, websites kept running over time. Who does the work, how it is done, and what maintenance commits us to.
A SCHEIDEGGER entry on your bank statement: which billing labels we issue, how to stop a subscription, and how to reach us if the payment is still unexplained.
One email address, one person at the other end, an answer within two working days. No form: what helps us answer fast about a quote, a payment or taking over a site.
Google states in plain words that the number and quality of reviews weigh on local ranking. The habit that brings them in, and the red line never to cross. A quick win from the SEO series.
Creating and verifying your Google profile is the beginning, not the end: completeness, photos, updates, the living profile beats the one filled in once and left there. A quick win from the SEO series.
Publishing a page is not enough: it is the links from your existing pages that get it discovered and give it its weight. The reflex to build into every publication. A quick win from the SEO series.
IMG_84759.jpg tells nobody anything. Descriptive file names, alt text, images placed next to the text that discusses them: three habits documented by Google. A quick win from the SEO series.
The nine parts of the series folded into a dated sequence of steps: what to do on day one, in the first month, then every month. Beginners' SEO series, final part.
A good questions-and-answers page attracts because it matches the exact wording of searches. What works, what stopped working in 2026, and what translation adds. Beginners' SEO series, part nine.
One address per language, tags that declare the correspondences, and a title of its own for each version: the three rules of a multilingual site that does not cannibalise itself. Beginners' SEO series, part eight.
For a local clientele, the panel shown beside the results and on Maps counts as much as the site. Creating, verifying and keeping up your profile, following the official help. Beginners' SEO series, part seven.
Google ranks what is genuinely useful first. What "helpful content" means in concrete terms, the two tags that decide the click, and the official list of dead ends. Beginners' SEO series, part six.
Google discovers pages by following links. A site whose pages never cite one another condemns itself to invisibility, page by page. Beginners' SEO series, part five.
What a sitemap actually does, when Google itself says it is not always necessary, and the two mistakes that make it counterproductive. Beginners' SEO series, part four.
Google provides, for free, the tool that tells you what it has indexed of your site, what it has set aside and why, and on which queries it shows it. Beginners' SEO series, part three.
Being online and being indexed are two different things. The four causes behind almost every absence, and how to check which one applies to you. Beginners' SEO series, part two.
Search engine optimisation is not a secret recipe: it means making possible three operations that Google performs in a fixed order. First part of a series for beginners.
Buying reviews, posting them under false names, rewarding customers who rate you well or burying a competitor under negative stars: what Google forbids on Business Profiles, and why this is the most expensive cheat of all. Punished practices series, sixth and final part.
Generating hundreds of worthless pages, buying an expired domain for its reputation, or renting out your good name to third-party content: the three practices Google added by name to its rules in March 2024. Punished practices series, part five.
Showing one page to Google's robot and another to the visitor, or sending the human somewhere other than where they thought they were going: cloaking is the most outright cheat in the catalogue, and one of the most harshly punished. Punished practices series, part four.
Google treats a link as a recommendation. Buying links, swapping them in bulk or scattering them in comments amounts to rigging recommendations, and the penalty hits both parties. Punished practices series, part three.
Repeating the same words a hundred times, or writing them in white on a white background: the two oldest cheats in search optimization, why Google names them in its rules, and how to recognize them. Punished practices series, part two.
Trends, autocomplete, Search Console and PageSpeed are useless consulted once. Here is the monthly routine that ties them together, minute by minute, and what to note along the way. Tools series, fifth and final part.
A free tool measures your site the way Google measures it: real visitor data on one side, a lab test on the other. What the scores mean, and what really counts. Tools series, part four.
Google publishes the list of practices that make a site drop or vanish, and hands out documented penalties. The principle behind the list: deceiving the searcher is unfair to them and to your competitors. Punished practices series, part one.
Search Console lists the exact queries on which your site appears, how many times, and how many people click. A guided reading of the one report that replaces guesswork. Tools series, part three.
The search bar completes your half-typed sentences with what people really type. It is a free research tool, no account needed, and nobody thinks of using it. Tools series, part two.
Google Trends shows, free of charge, how interest in a word rises, compares and spreads across cantons. What it tells you, what it doesn't, and how to use it before you write. Tools series, part one.
Many small businesses install a heavy analytics tool, consent banner included, for numbers they never look at. What Search Console measures without placing anything on the visitor, and what is genuinely missing.
The classic scenario: gorgeous new site, traffic cut to a third. A redesign is a migration, and Google documents the exact procedure for moving without losing anything. The mapping plan, piece by piece.
A page not found is not a disease of your site, it is a normal web response code. Sorting the 404s that do not matter from the ones that bleed, based on the status code documentation.
No, Google does not "penalise" accidental duplicates. It picks one version and ignores the others, and that is sometimes worse: the version it picks is not the one you wanted. What canonicalisation actually means.
Every page that changes address without a redirect loses everything it had built up: its links, its ranking, its regulars. The permanent redirect passes on the inheritance, and Google documents precisely how.
Since 2014, Google has said in plain words that an encrypted connection is a ranking signal. But the real reason to have a certificate lies elsewhere: without it, the browser displays "not secure" next to your name.
The white flash between pages was the main argument for sites driven entirely by JavaScript. Two lines of CSS have just removed it.
The browser can now load the next page before anyone clicks. The demonstration is spectacular. On a site that is already fast, the arithmetic does not fall the right way.
text-wrap: balance and text-wrap: pretty settle, in one declaration, the headline broken on a lone word and the paragraph ending on a runt. Where each belongs, and where neither helps.
Animations tied to scrolling are now plain CSS. What that changes, what it costs, and the trap we fell into while rebuilding this site.
Regulation (EU) 2024/2847 subjects products with digital elements to cybersecurity requirements and CE marking. The timeline, the obligations, and who is caught by it.
Switzerland has no CRA equivalent, yet already requires some software makers to report cyberattacks within 24 hours. What applies to a Swiss manufacturer selling into the EU, and from when.